The Bootiques

Experiential
Social Content
Activation

DID YOU KNOW BOOTS SELLS CHRISTMAS PRESENTS? NEITHER DID WE.
To transform Boots into a thoughtful Christmas shop, we needed more than a TV advert. So, we helped solve Brit’s toughest gifting problems by creating Bootiques for the hardest-to-buy-for people on their list.

In less than a month, almost 15k visitors discovered our three Bootiques — highly-targeted, data-based, immersive shopping experiences. Each introducing a surprising product category you didn’t know you could find at Boots.

60% above sales expectation
21 million social media reach
75% brand reappraisal

The Love Bootique in Soho

An upside-down boudoir to help you change your perspective on sex love.
Built in only four days, The What to Buy The Person You’re Heels Over Head With Bootique was a space filled with instagrammable opportunities, becoming an instant social media success. A unique sensual smell, bespoke love radio station, and curated gift bundles completed the experience to help you find the perfect gift, whether it was for your lifetime love, a fling or a one-night stand.

The Sleep Bootique in Liverpool

A pair of sleepy-eyed domes that lulled the city to sleep, literally.
The What to Buy the Person Who Lies Awake Dreaming of Sleep Bootique was an immersive experience into the world of dreams, where you could relax and learn about sleeplessness with our five bespoke audio experiences. And in the second dome, a shoppable featured curated bundles for all kinds of troubled sleepers. So whether your loved one needed help calming the day, preparing for sleep, falling or staying asleep, you found all you needed to give them the gift of sleep.

3x above sales expectation
1.9 million media coverage OTS
2 million social media reach

So successful, we made its own case study.

The Tween Bootique in Birmingham

A colour-coded experience to help you get tweens (and all their moods.)
Concepted with the help of actual tweenagers, The What to Buy the Strange Moody Tweenager Formerly Known as Your Little Angel Bootique used the untranslatable power of emojis to bring parents and kids closer together. We decrypted their feelings, moods and wishes into shoppable bundles. So your tween would get what they want even if they don’t write to Santa anymore.

R.I.P. Vegan Bootique,
killed for lack of budget.

A movement that started with a shaky typeface.