Easy to Love
Hero Content Film
Digital Content
ADDING AN ASIAN TOUCH TO KNORR’S ODDLY SATISFYING NOODLES.
Inspired by kawaii aesthetics, we turned the key ingredients of Knorr ASIANoodles into adorable characters. In oddly satisfying animations, Ginger, Garlic, Cayenne, and Soy Sauce danced their way into hearts — showing how the new flavours are easy to love, and perfectly seasoned to the European taste.
Striking the perfect balance between Asian-inspired cues, mouth-watering taste appeal, and on-brand visual elements was an oddly satisfying process.
We took over the internet with our adorable and relatable characters, letting their personalities truly shine. With the vision to transform them into the face of Knorr ASIANoodles, from becoming fashion influencers, sharing their unique POV on major events, and even writing the next summer hit... it was all about blending fun, flair, and a touch of creativity.
With college campus events, promo packages and influencer partnerships, we talked to our main audiences.
Students? Yes.
Lifestyle influencers? Obvs.
Professional block noodles YouTube reviewers?
Check, check, check.
And Knorr ASIANoodles even took centre stage in one of the TikTok trendiest trendy trends with the
#CupSongChallenge
#CupSongChallenge
Once upon a messy Miro board
From Julia’s dodgy sketches…
…to definitely not helpful AI versions…
… to refined characters full of personality <3
Partnering with Not to Scale,
we brought our concept to life with a combination of quirky animation and highly-crafted live action.