Tena SmartCare

Hero Content Film
Digital Content

LOSE TRACK OF TIME BY KEEPING TRACK OF YOUR BLADDER.
Leaks, drips, dribbles, accidents… When you live with bladder incontinence, there’s always something in the back of your mind. It’s hard to let go, feel free, and be fully in the moment.

Enters the new TENA SmartCare Bladder Sensor. A small device that tracks your bladder in real-time, discreetly notifying you when it’s time to go to the toilet. It helps you know your bladder better and avoids accidents. But the most revolutionary part of it? It frees your mind from worrying, letting you lose yourself in the moments that matter.

The films were produced by an internal crunch team and directed by David J. East in record time, allowing to keep momentum with the innovative’s device launch.

More than a story with beginning-middle-end, our videos show a moment suspended in time. A glimpse of pure, carefree emotion only made possible by TENA SmartCare Bladder Sensor.

You may not know this (we didn’t!), but incontinence affects people in different ways and for different reasons.

So, we created supporting assets for each audience, showing how TENA SmartCare Bladder Sensor can stop their bladder from stopping them. 

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