Cetaphil 2.0

Integrated
Social Content
Shopper Activation

WE DO SKIN. YOU DO YOU.
Cetaphil celebrated its 75 years with a refresh. And to reposition the brand globally, we launched an integrated campaign which aligned ATL, BTL and B2B under the same concept: Cetaphil does more for your sensitive skin, so you can do more of what makes you, you.

Strategy, visuals and messaging aligned across ATL, BTL and B2B for a new brand positioning, globally.

Sensitive Skin Awareness Month

To establish Cetaphil as the leader in sensitive skin care, we put together a brand-owned, global educational initiative: Sensitive Skin Awareness Month.

A month-long activation with live events, digital content, social media support and partnerships with local influencers and healthcare professionals, which helped people navigate sensitive skin with confidence.

With an extensive global toolkit, we advised markets on how to activate the Sensitive Skin Awareness Month locally.

75M personalised David Guetta concerts.