The Momterview

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Activation

GOOD EDUCATION BEGINS AT HOME. SO DOES GOOD RECRUITING.
We had no budget and a real problem on our hands: a bar known for the great food and the bad staff. 

So we changed their recruiting process, and started talking to… mums. We chose the Summer staff based on true insights from the person who better knew our candidates, and changed Ankert’s reputation forever.

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A new positioning for a 75-year-old iconic brand.

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There’s no better Halloween destination than where it all started.