BRINGING HALLOWEEN TRAVELLERS TO WHERE IT ALL STARTED: IRELAND. If you think Ireland is all about green and calmness, think again. It’s also where Halloween started, making it an unrivalled holiday destination.
148M impressions 142% above the expected views 60% plan to spend Halloween in Ireland
To drive top-of-mind awareness for the Island of Ireland during Halloween, we created a multi-platform campaign, which surprised viewers and transformed them into potential visitors.
