CECI N’EST PAS LIKE ANY OTHER ART EXHIBITION AD. We advertised the Magritte exhibition at SFMOMA by using the artist’s own methods: questioning reality.
We paired Magritte’s most-known paintings with puzzling questions, igniting the Bay Area curiosity.
500+ free Son of Man rides AR-powered interactive gallery 26% visitor growth SFMOMA’s most visited exhibition
The creative assets were tested and optimised live.
With dozens of paintings, hundreds of headlines and a data-based strategy, we served people with personalised ads related to their tastes, searches and online behaviour.
Covered by all major media vehicles in San Francisco. Whether they liked Magritte or not.
