Music Unites

Digital Activation
Social Content
Creative Commerce

75M PERSONALISED DAVID GUETTA CONCERTS.
In the year of Covid, Tuborg launched an exclusive David Guetta song: Get Together, encouraging people to be united through the power of music.

We activated the platform with an AR-powered experience. Bringing David Guetta himself to thousands of living rooms, dorms, backyards and even bathrooms across Serbia, Montenegro and Bosnia and Herzegovina.

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Magritte questioned reality. And so did we.

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A new positioning for a 75-year-old iconic brand.