The Blind Hug

Social Content
Digital Activation

NOTHING FEELS LIKE YOUR MUM’S HUG.
First things first: Monange is one of the most famous skincare brands in Brazil, looking after women’s skin since 1965.

So, to celebrate Mother’s Day, we created a social experiment, showing your mother’s hug (and their skin) is unmistakable.

Every son and daughter recognised their mother’s hug with no second-guessing. It was such a truthful insight that when we tried to repeat the experiment for Valentine’s Day… well, let’s say we’re thankful the couples can’t sue us over a breakup.

Over 17 million social media views
6% growth in online presence
Nº 2 top-of-mind awareness brand
and not
a single unrecognised hug

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