Type to Fight

Digital Activation
Social Content

A TYPEFACE THAT BREAKS THE STIGMA AROUND PARKINSON’S DISEASE.
With a breakthrough drug and a supportive platform, Roche helps people all over the world live well with Parkinson’s. 

To help fight stigmas around the disease, we’ve transformed the calligraphy of Sonia, a former teacher with Parkinson’s, into a typeface.

13,800 downloads
126 million people reached

The making of
Sonia script

Based on Sonia’s calligraphy, the font was hand-drawn by Mario Niveo and developed by Ivan Hods.

Previous
Previous

A themed Bootique for everyone on your list.

Next
Next

A job interview with your best advocate: mum.